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For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising. Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.
Good merchandising drives visitors to your store. An attractive exterior influences a customer’s decision to come inside and do business. Brightly colored sales signs, a well-kept structure and a clean, well-organized parking lot are some factors that encourage customers to come into your store.
Effective merchandising has a significant positive impact on sales. Pricing, proper product display, packaging, promotional marketing and sales signs can shoot sales upwards and give the customers a memorable shopping experience. Customers are more likely to return in the future if they find your store attractive and well organized.
Better Space Management Good merchandising involves the proper arrangement of aisles, display fixtures, shelves and the entire layout of the retail space. Efficient space management creates usable space that accommodates more people and makes the whole shopping process a pleasant experience. If space is efficiently managed, there may not be need to renovate or expand the existing retail space.
Builds Loyalty Customers are more likely to return to a store that offers top quality products in a customer-friendly and easy-to-access setting. Offering fresh product arrangements in appealing displays entices shoppers to return frequently, building long-term loyal customer relationships.
by Ann Nolan, Demand Media